I was lucky enough to be invited to Optimize podcast hosted by Nate Matherson where we discussed a ton of interesting topics, including link building, the future of search, choosing the RIGHT SEO agency, and more.
I’ve created a quick clickable table of contents for my subscribers to make it easier to click to the topic you’d like to dive in.
3:27: 2023 Google Updates: How to Recover
4:41: What is helpful content and how to create it
6:11: How important it is to create truly unique content
7:22: How to use other people’s expertise / first-hand experience in your strategy
8:28: How Google determines expertise / value of content
10:53: The importance of expert authors (authorship)
12:40: Smarty.Marketing, starting an agency during the most challenging times
14:36: Human-touch businesses will gain a competitive advantage (Ann’s SEO/AI predictions)
16:19: First-hand experience is going to be key (Ann’s SEO/AI predictions) (Ann’s SEO/AI predictions) + Product review update
19:36: The importance of mature SEO - How to find a good SEO service
24:22: Has SEO become simpler?
25:46: “The state of link building strategy”: How important are backlinks
27:33: What is a good link?
28:01: What is a bad link?
31:03: Are link exchanges a good time investment?
32:27: Guest blogging is still good, but don’t do it just for link building
36:50: Linkable content and how succeed
42:16: BONUS TIP: How to get a crazy amount of links!
42:54: What is topical authority (and how backlinks can help)
45:17: Will topical authority help brands be found by ChatGPT (YES!)
47:05: What to do to protect your branded search (in time for Google’s SGE going live) 48:54: Disavow: Should we be using it?
49:42: Can nofollow links be valuable?
50:51: Smarty.Marketing - why is it best for any business looking for SEO services ;)
Let me know what you think!
How to create visual assets that drive links!